The world of the internet and digital marketing very much depends on a three-letter word called “SEO”. What is SEO meaning? If you are a blogger, digital marketer, or web developer, you should have the answer to this question.
Many companies sell their products and services online. They spend a lot of money only on SEO. What is this SEO after all?
If you have also listened to its name repeatedly or seen it written somewhere or if you are new to the internet and digital marketing, then you get to hear this word again and again.
Today I am going to tell you about SEO, what is SEO meaning for? in very simple words. If you read this post carefully, then I hope you will easily know about SEO.
What is SEO meaning?
Search Engine Optimization is the full form of SEO and it is directly related to the search engine.
There are some rules to bring your website to the top in the search engine so that traffic can increase on our website.
If you follow these rules then your website will show on the first page in the search engine.
It is necessary to bring the website to the first page because most people like to visit the website that comes on the first page and for this we have to follow SEO.
For example – Search engine optimization is exactly like traffic rules. Like we need a roadmap to run the traffic smoothly.
So that people do not face any problems and they can quickly reach their target by choosing the right path.
In the same way, SEO is also a Search engine traffic rule. So that when someone searches for anything, he can get the right information quickly.
For this, there is a roadmap of the Search engine which is called SEO (Search Engine Optimization).
SEO and traffic rule both works for the people so that our journey is good.
Like if you search “what is SEO meaning?” but the result that comes is about something else, then you will have to search again and again. Which means that your journey and user experience was bad?
That’s why the Google search engine uses the SEO factor to increase its user experience so that it can give information fast and correctly to users.
Every search engine has its own SEO factor. In today’s time, Google is the most popular search engine, which is the most used in the whole world.
Google works on more than 200 SEO factors. You can understand Search Engine Optimization in one line, then you should know that Google likes the same content that users like to read.
Which that content automatically goes to the first page and if you do not like it then slowly it goes down. This is the most important factor of Google SEO.
I hope now you have some idea about what is SEO meaning?. Continue reading to know more about Search Engine Optimization.
What is a Search Engine?
First of all, you need to know, what is a Search engine?
A search engine is an algorithm that works to give accurate information about the information we have searched on the internet.
For this it rapidly crawls, indexes, and ranks the information present in its database which is known as SNRP (Search Engine Result Page).
SEO has a huge role to play in bringing any page to the top of the search result. Google search engine, Yahoo search engine, and Bing are all search engines.
SERP – When you search in any search engine like what is SEO?, the list that comes after that is called the Search Engine Result page i.e. SERP.
In today’s time, the Google search engine is most popular because if we have to search for anything then we use the Google search engine.
Do you know that when you search anything on Google, it uses 200 factors to give you the best result?
Which article is according to these parameters of Google, the same is shown to you on the first page of Google search. So that you can get the correct information.
How does a search engine work?
If you search “what is SEO meaning for” then the search engine already brings you the crawled and indexed ranking list in front of you.
Search engine bots and spiders make their ranking list by continuously crawling and indexing for 24hours and when you search for something, it appears on the search engine result page.
Every search engines have different techniques to work, but there are three steps for working any search engine.
✔ Crawling – When the search engine bots and spiders find and scan your page, it is called crawling.
✔ Indexing – Based on contact and quality, your page will be index, and this process is called indexing.
✔ Ranking – The position of any page in the search result is called ranking.
Now you must have understood what is a search engine? And how it works. So now you will find it easier to understand search engine optimization and what is SEO meaning? Because SEO is directly related to the search engine.
Types of SEO (Search Engine Optimisation)
- On-page SEO
- Off-page SEO
There are two important factors of Search engine optimization. First of all, we talk about On-page SEO because it is the most important factor to increase organic traffic on the website.
The work that is done on it to set up your website according to search engine optimization is called on-page SEO.
By doing this your organic traffic increases. Traffic coming to your website directly by searching keywords on Google is called organic traffic.
There are many factors of on-page SEO, with the help of which you can optimize your website for on-page, we are going to tell you some common factors.
- website design
- website speed
- Website Structure
- Website Favicon
- Mobile-friendly Website
- Title Tag
- Meta Description
- Keyword Density
- Image Alt Tag
- URL Structure
- Internal Links
- Highlight Important Keyword
- Use Heading Tag
- Post-Good Length
- Google Sitemap
- Check Broken Links
- SEO Friendly URL
- Google Analytics
- Social Media Button
- HTML Page Size
- Clear Page Cache
- Website security HTTPS etc
To rank your website and post in the search engine, promoting its link on the internet is called off-page SEO.
When your content is shared and promoted on the internet world it gives some signal to the search engine. It helps the search engine to increases the ranking of that post.
There are many ways to do Off-Page SEO. With the help of Off-Page SEO, you can increase your website’s traffic by increasing the ranking of your post.
These are off-page SEO techniques that will help your website to rank high in the search engine.
✔ Social Networking Site
- Facebook page
- Facebook group
- Google plus etc
✔ Social Bookmarking Site
- Delicious etc
✔ Guest Posting
✔ Forum Posting
✔ Blog Commenting
✔ Blog Directory Submission
✔ Search Engine Submission
✔ Classifieds Submission Site
✔ Video-Sharing site
✔ Photo sharing site
✔ Question and Answering Site
Type of SEO Techniques
- White hat SEO
- Black hat SEO
There are two types of SEO Techniques. you need to understand what is the difference between them. If you do not understand them, then instead of increasing traffic, you harm your website.
White Hat SEO
White hat SEO is one such way, by following which you can become a successful and famous blogger.
For a better ranking of your website, you have to do SEO of your website and post according to the rules of Google or all other search engines.
If we tell you in one line, then every search engine has some guidelines and rules. Following whom we have to do search engine optimization of our website.
Which we call white hat SEO. White hat SEO is very important for our website.
How to use the white hat SEO Technique?
✔ Quality content
You must have heard from every growing blogger saying that content is king.
They say this, because if your written article is quality content and not quantity then it will automatically rank in the search engine. This is the biggest example of white hat SEO.
✔ Website speed
The website opens quickly. It benefits more from the search engine than the rest of the website.
✔ Easy and Good Navigate
The more well-designed and easy the structure of your website and post is, it will be liked by the users and that which is liked by the users.
It is liked by Google and all other search engines.
✔ Title and Meta Description
The Meta description and title of the article should be kept according to the subject of the same article.
You should not repeat keywords in Title and Meta Description and use only the keyword related to the post in your Meta Description.
Every search engine works on keywords only. But for this, you should use the keyword in the right place in the post.
- Post Title
- Post URL
- The first paragraph of the post
- Text of the post
- Heading Elements like H1, H2, H3, etc.
- Meta Description
- Image alt tag
- Last paragraph of the post
✔ Keyword density
It is very important to maintain keyword density while writing your article. Otherwise, your white hat SEO post will turn into a black hat.
Therefore, use keywords only up to 2-5% in your post. And use only related keywords from that post.
✔ Quality backlinking and link building
Link building and getting backlinks for your website from your own website increase your website’s richness in search engines.
It is used in both black hat and white hat SEO. If you create a link to your website naturally, then it is white hat SEO. Otherwise black hat SEO
Black hat SEO
There is such a technique of SEO in which such methods are used to get high traffic by ignoring the rules of the search engine, which are done keeping in mind only the search engine robots, which is called black hat SEO.
You will find many such websites on the internet that make thousands of links for your website by making some money.
This link is created by spam and automated website. Which are easily recognized by the Boots and Spider of the search engine. After which your website can be blocked.
Let us tell you that the Google search engine keeps changing its algorithm. Because Google can give the best result to his user.
Which is the biggest example. Google Panda and Google Penguin updates, after which the greatly increased website was penalized.
It caused big damage to the ranking and value of those websites.
That’s why we should always work keeping in mind the rules of the search engine. Because even if the search engine changes its algorithm, then it does not cause any harm to your website.
Black hat SEO and white hat SEO are completely opposite. Your website can be ranked but for a very short time. Now we are going to tell you about some such method which is done black hat SEO.
Black Hat SEO Techniques:
✔ Keyword Stuffing
Using a keyword repeatedly in a post without needing that post can be ranked in the search engine.
By doing this, the user feels very bad about reading the post. Because the same keyword is repeated many times without any reason.
The new blogger usually makes this mistake. Because they do not know about this, which they turn into white hat SEO black hat SEO.
✔ Unrelated Meta Description
What we have written about our post in Meta Description. Its short description is written.
Repeated keywords and unrelated keywords are used in this short description so that it can match as many search keywords as possible.
✔ Doorway and Gateway Post
This is a half-finished post in which only and only one type of keyword is used. Which is called Doorway and Gateway Post.
✔ Duplicate Content
Beginner blogger who does not know much about blogging.
He copy-pastes anyone’s post. Or putting the same post again and again, which can get more traffic, but the search engine recognizes such a post very quickly.
✔ Invisible Keyword
The more keywords there are in a post, the faster the chances of that post being ranked in the search engine increase.
Therefore using such keywords are made invisible with background colors.
So friends, in this post, we have told you in simple words about what is SEO?, what is SEO meaning? and how important it is for any website and you must have found it helpful.
So if you like this article, then do share it on social media, share it with your friends and if you have any suggestions, then definitely tell us in a comment.
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